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Marketing Plan

Marketing Plan Objectives:

1 - To educate and assist you in the most effective ways to present your home for the greatest buyer impression.


2 - To help get the highest possible sales price for your home.


3 - To expose your home to the maximum number of interested and capable buyers.

4 - To educate all interested prospects of the unique features and lifestyle benefits your home offers.

5 - To make the listing and sales process easy, convenient and problem free for you.

Marketing Plan Steps:


Realtor’s Multiple Listing Service (RMLS):  Through the power of the RMLS, I essentially hire all Realtors in the Portland Metro area to find a buyer for your home. Other than price, there is nothing more important than entering & positioning your home properly in the RMLS.


Daily Marketing Calls:  Each business day I prospect by phone looking for buyers for my listings and trying to find new listings.


Sign Calls:  Who better to answer questions and arrange showings for potential buyers than the Realtor you hired to sell your home. My favorite call is a Sign Call; the prospective purchaser already knows about the location, features, price and curb appeal. I’ve found that I’m much more likely to sell a listing based on a Sign Call than any other form of advertising or marketing.


Professional Yard Sign:  You can expect to have a professional Sign Post delivered within 72 hours of listing your home.


Property Flyers:  I will also deliver a high-qulaity custom color flyers highlighting the benefits & features of your home. It is critical that we keep the flyer box full at all times; many buyers assume an empty flyer box means the home is sold.


Staging Advice:  I’ll present you with professional advice on presenting your home to show exceptionally well, and sell for the greatest possible price.


Effective and Proven Results:  My strategies for selling a home have proven themselves time and time again. On average, over the last 5 years, my listings have sold in 39 days and for 98.8% of list price.


Out-of-Town-Buyers:  RE/MAX Equity Group has a complete Relocation Department and is affiliated with the Employee Relocation Council, Relocation Directors Council (RDC), RE/MAX Relocation and Bay Area Professionals in Relocation Management (BAPRM) just to name a few sources of relocation buyers.


Productive Office Environment:  RE/MAX Equity Group is one of the top Real Estate Companies in the Portland Metro/Vancouver area with 12 offices and over 2 Billion Dollars in Sales each year.


Install Lockbox:  Upon your approval, I will have a lockbox placed on your property to insure maximum exposure to other Realtors and their Buyers.


Showing Feedback:  Whenever your home is shown I want to find out what the prospective Buyer and Realtor thought of your home. This will help us react to any negative feedback and provide more information to a Realtor whose Buyer is considering your home but uncertain about an offer.


Constructive Advice:  I’ll suggest constructive changes if necessary to make your home more appealing, and a sale more likely, to interested buyers.


Financing Education:  I’ll educate you and potential buyers on the numerous methods of financing the purchase of your home.


Home Warranty:  I will make available a 1-Year Home Warranty. Statistics have shown that homes with a warranty sell faster and for more money than homes without a warranty.


Internet Advertising:  Your home will be featured on dozens of Internet Sites. Some of the most active include zillow.com, realtor.com, equitygroup.com, trulia.com, remax.com and rmls.com to name just a few.


Market Updates:  In the ever-changing real estate market it is important to keep educated and up-to-date on current listings and sales in your area and price range.


Salesperson vs. Consultant:  I feel that people choose a Real Estate Agent for their expertise in selling and familiarity with the process. Many Real Estate Agents are put off by the term “salesperson”. They may call themselves “consultants”, “advisors”, “marketing experts”, etc. I consider myself a salesperson and work constantly on improving my sales skills. Who better to sell your home than someone who takes selling seriously


Priced to Sell:  After completing a Comparative Market Analysis I will recommend a price based on recent sales and current competition so your home has the best possible chance of selling without sacrificing your equity. Too often, sellers are told what they want to hear rather than what they need to hear. This may get your home listed but it will not get your home sold. Even an extravagant marketing campaign cannot sell an overpriced listing.


Frequent Communication:  I check in with you and keep you informed of my efforts to sell your home and advise you on adjustments you may want to consider.


Buyer Qualifications:  I’ll ensure that any offers from buyers also include a pre-qualification from a lender for the greatest likelihood for an on-time and successful closing


Skilled Negotiating:  Receiving an offer is the goal of all our marketing efforts. Too often an agent has a casual approach when negotiating a purchase agreement. I, on the other hand, will discuss the offer with you in detail and put no pressure on you to accept an unsuitable offer. If a counteroffer is necessary we will work from a Win/Win perspective in order to have the highest chance of acceptance.


Closing Coordination:  I’ll coordinate escrow, financing, and closing activities on your behalf to ensure a smooth, hassle-free closing.